This technology buzzword will change the way people perceive reality. Augmented reality (AR), virtual reality (VR) and mixed reality (MR) are finding their way into business organizations, making customers and employees immersed into the purchase experience, or reducing errors during business operations, all interconnected with sophisticated devices intensifying the reality perception. Smart glasses, 3D rooms, sensors learning about users’ movements and using historical data, creates a powerful network of personalized experiences in the realm of services, products, and customer experience.
DHL started using augmented reality into their logistics processes, making AR devices register if delivery is complete and ready to pick up, check trade documents, digitally navigating the picking staff in warehousing operations, and many other applications to reduce costs and develop the business operation. This multi-experience environment creates a connection between people and digital devices, enhancing the reality experience and providing multiple information that can be utilized in many businesses and, therefore, customize the product or service. As David Cearly Said: “The multichannel experience will use all human senses as well as advanced computer senses (…).” Not to be neglected as one of the technology buzzwords of 2019, immersive experience will grow into its potential and applications.
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